At Directive Consulting, I designed marketing creative with one purpose: measurable impact. My work supported B2B SaaS campaigns across paid social, organic content, and motion graphics, all produced inside strict brand and platform constraints. Rather than treating each asset as an isolated post, I helped develop a repeatable visual approach—clear typography, high contrast messaging, and focused CTAs—that could be deployed in multiple sizes and formats. I analyzed live ad-performance data to understand how hierarchy and composition influenced click-through rates and demo bookings.