OVERVIEW
Double Mala Tang is a Chinese mala tang restaurant in Flushing, Queens that underwent a full brand refresh across digital and physical touchpoints. I redesigned the visual identity to better reflect the restaurant’s bold, energetic dining experience while balancing traditional Chinese references with a modern aesthetic. The work included branding, social media visuals, and printed materials such as menus and postcards. The new system created a consistent, recognizable presence across platforms and in-store.
Project Type
Brand identity · Restaurant rebrand · Social media design
Role
Graphic design · Brand system development
Tools
Illustrator · InDesign · Photoshop · After Effects
Outcomes
Refreshed brand identity applied across print and digital touchpoints, driving up to 67% increased engagement on Instagram and Facebook

























