CLEAResult, North America's largest provider of energy efficiency
CLEAResult, North America’s largest provider of energy efficiency
Design System · Data Visualization · Motion Graphics · Climate & Sustainability
Design System · Data Visualization · Motion Graphics · Climate & Sustainability
Figma, Adobe Suite, Claude AI
Figma, Adobe Suite, Claude AI
Ongoing modernized template
Ongoing modernized template
Founded in 2003 and headquartered in Austin, Texas, CLEAResult is the largest provider of energy efficiency and demand-side management services in North America. It works with 190+ utility clients to run more than 1,650 programs across 46 states and 8 Canadian provinces, with a team of over 3000+ members. In 2026 CLEAResult crossed a milestone: one trillion kilowatt hours saved.
Why a rebrand was needed
The brand had grown the way many successful companies’ brands do, through accumulation. Reports, slide decks, social posts and technical papers were produced by different teams for different audiences, with no shared logic. Three problems kept coming up:
Dense, hard-to-scan content. Technical and financial information was presented as walls of text and crowded tables, and the people who most needed it didn’t have time to dig for the point.
An inconsistent system. The red was recognizable, but type, spacing, charts and layouts changed from document to document, which made the company look less unified than it is.
A milestone with no visual language. One trillion kWh was a moment of pride with nothing to anchor it.
The brief became twofold: modernize the system so everyday work looks and feels like one company, and give the trillion-kWh milestone a visual identity of its own.
Founded in 2003 and headquartered in Austin, Texas, CLEAResult is the largest provider of energy efficiency and demand-side management services in North America. It works with 190+ utility clients to run more than 1,650 programs across 46 states and 8 Canadian provinces, with a team of over 3000+ members. In 2026 CLEAResult crossed a milestone: one trillion kilowatt hours saved.
Why a rebrand was needed
The brand had grown the way many successful companies’ brands do, through accumulation. Reports, slide decks, social posts and technical papers were produced by different teams for different audiences, with no shared logic. Three problems kept coming up:
Dense, hard-to-scan content. Technical and financial information was presented as walls of text and crowded tables, and the people who most needed it didn’t have time to dig for the point.
An inconsistent system. The red was recognizable, but type, spacing, charts and layouts changed from document to document, which made the company look less unified than it is.
A milestone with no visual language. One trillion kWh was a moment of pride with nothing to anchor it.
The brief became twofold: modernize the system so everyday work looks and feels like one company, and give the trillion-kWh milestone a visual identity of its own.
Founded in 2003 and headquartered in Austin, Texas, CLEAResult is the largest provider of energy efficiency and demand-side management services in North America. It works with 190+ utility clients to run more than 1,650 programs across 46 states and 8 Canadian provinces, with a team of over 3000+ members. In 2026 CLEAResult crossed a milestone: one trillion kilowatt hours saved.
Why a rebrand was needed
The brand had grown the way many successful companies’ brands do, through accumulation. Reports, slide decks, social posts and technical papers were produced by different teams for different audiences, with no shared logic. Three problems kept coming up:
Dense, hard-to-scan content. Technical and financial information was presented as walls of text and crowded tables, and the people who most needed it didn’t have time to dig for the point.
An inconsistent system. The red was recognizable, but type, spacing, charts and layouts changed from document to document, which made the company look less unified than it is.
A milestone with no visual language. One trillion kWh was a moment of pride with nothing to anchor it.
The brief became twofold: modernize the system so everyday work looks and feels like one company, and give the trillion-kWh milestone a visual identity of its own.
The foundation: color and type
The foundation: color and type
We kept the equity CLEAResult already owned (the red) and made it work harder. CR Red stays the hero. Around it we built a structured set of tints (Red Tint, Red Mid Tint, Red Light Tint) and a neutral ramp (Text Black, Panel Gray and two gray tints). The tints give charts and infographics depth without introducing new hues, so red means this matters instead of covering every surface. Typography was moved to Nunito Sans
The system runs on a few rules that hold across everything the company makes. Every layout shows the structure of an idea before anyone reads a word, and each piece leads with a single takeaway. Red is reserved for what matters, so emphasis stays meaningful instead of decorative. A small set of reusable modules on one grid lets anyone on the team produce work that looks like one company, without a designer in the room. Hierarchy comes from weight, scale and spacing rather than extra colors or ornament, which keeps even dense, technical information easy to scan. Numbers are treated as the hero wherever they appear, set large and paired with plain language so a reader grasps the point before the detail. Because the rules stay constant while the content changes, the brand gets more recognizable with every piece that ships.
Layouts sit on consistent grid with generous white space and a strict margin system, so content has room to breathe and nothing feels crowded or competes for attention. I replaced gradients, clip-art-style illustration and heavy photo backgrounds with flat tints, thin rules and simple line icons, which gives the decks a calmer, more editorial feel. Type does most of the work, with weight and scale creating hierarchy instead of extra colors or effects, which is what makes the decks read as current rather than corporate. Tables, charts and diagrams share the same visual language, so a financial update and a company overview look like they came from the same hand.
Social posts now sit on a shared system with generous white space and a consistent margin, so each card gives one idea room to land instead of competing for attention. The layouts borrow from editorial design, using large numerals, a clear type hierarchy and thin rules to create a rhythm that feels more like a magazine spread than a corporate announcement. Motion was layered onto that same structure, with elements entering in a fixed order and the number arriving first, so movement guides the eye through the post instead of decorating it.
